If you pay attention, there is a new scam unveiled every single day in Modern India. Adulterated milk, water, paneer, and even cough syrup. With Indian Bureaucracy being as efficient and honest as Indian Bureaucracy can be, the modern consumer has to second-guess nearly every single thing they purchase. In this void of trust, a plethora of influencer offer the illusion of accountability. Influencers like: Trustified with Protein Powder, Nitin Joshi with Sunscreen, and most recently LiverDoc with Medicine. In such a low trust country, many believe these individuals are bringing accountability to a system so desperate for it. These herculean efforts are but a mirage. Read this blog to understand why influencer testing is not as reliable as it appears.
